“They basically thought it was impossible when all these companies were fighting, and now the workers are winning.”
By Rebecca Rivas, Missouri Independent
Missouri cannabis workers are trying to turn a string of recent union victories into broader organizing momentum across the state.
High Profile Cannabis dispensary workers in Columbia last week unanimously ratified what union officials say is the state’s first collective bargaining contract for cannabis workers, securing higher pay and paid vacation time.
“Now for the first time in Missouri, dispensary workers are FEELING THAT CONTRACT HIGH!” the United Food and Commercial Workers International Local 655 posted on its Facebook page Wednesday.
And in St. Louis, Proper Brands post-harvest workers—who process and manufacture products—won their election to unionize last week, and Vibe Cannabis post-harvest workers are scheduled to hold an election at the end of July.
“I’ve been hearing from more and more production and dispensary workers all over the state who want to find out what they need to do in order to organize their workplaces,” said Sean Shannon, organizing director at UFCW Local 655. “They basically thought it was impossible when all these companies were fighting, and now the workers are winning.”
After Missouri legalized recreational marijuana in 2023, the state saw a surge in cannabis jobs that was soon followed by a push to unionize.
Several groups of workers endured yearslong legal battles and company pushback. This year, some are finally seeing the results.
Sierra Lutz was among the employees who organized the High-Profile union petition in 2023. She’s now a trimming tech at Vibe Cannabis, where she is leading the unionization campaign. She and her fellow post-harvest workers filed a petition to unionize last month.
After hearing the news about High Profile’s contract, Lutz applauded the workers’ dedication.
“I’m so proud of their perseverance,” she said. “They deserve every second of this glory.”
Her work with High Profile taught her some key lessons she’s bringing to the Vibe campaign, she said. The main one: “patience is everything.”
“The workplace won’t change overnight, but change will come,” Lutz said. “That’s been my biggest point I’ve been communicating to Vibe employees.”
Other Vibe employees are also organizing veterans, after participating in the unionization effort at BeLeaf Medical’s Sinse cultivation facility in St. Louis. In May, Sinse workers won a significant legal precedent for post-harvest workers after nearly three-year battle, with a decision affirming their right to unionize under federal labor law.
“More and more workers are feeling empowered,” Shannon said, “and I believe we’re going to see a huge wave and a rise in workers rising together.”
‘A seat at the table’
Katie Hazelwonder, a trainer in Proper’s post-harvest department, said she was overjoyed that workers voted 25-21 to unionize on July 1.
“We put a lot of work into this, and I’m so thankful to everyone that stood together to make this happen,” Hazelwonder said. “That’s honestly the only way we got through this, we stood together and never backed down.”
Hazelwonder acknowledged this was a stressful month for “both sides of the vote,” but said she believes the effort will result in better pay, job security and working conditions.
“This victory is about all of us having a voice and having a seat at the table,” she said, “and we’re looking forward to negotiating a fair contract that reflects the hard work and dedication of everyone.”
John Pennington, founder and CEO of Proper Brands, said in an email to The Independent that the company respects the post-harvest team’s decision and their right to determine how they want to be represented.
“Proper Brands has always believed that our people are the foundation of our success, and that commitment remains unchanged,” Pennington said. “As we move forward, our focus will be on building a constructive relationship rooted in mutual respect, open communication, and our shared goal of producing the highest-quality cannabis products for Missouri.”
Pennington also said the company remains committed to “providing a safe, supportive workplace where every team member has the opportunity to grow and contribute to our continued success.”
“We are pleased to be a part of this process,” he said, “and look forward to working with the UFCW.”
Hazelwonder previously told The Independent that the Proper team was encouraged by a May decision from the National Labor Relations Board, which decides labor disputes and sets national policy on union organizing.
The board rejected another St. Louis marijuana company’s argument that post-harvest employees are agricultural workers, who are excluded from a federal law that protects most private-sector employees’ right to unionize without fear of retaliation.
“Thanks to the recent NLRB ruling we have the opportunity to sit at the table and make it better for us and the others to come,” Hazelwonder said.
Vibe
At Vibe, Lutz said she and other production workers were told they’d have the federal Juneteenth holiday off this year. But then a few days before the holiday, she says managers told them they would have to work. They later learned the company paid for another department’s employees to go to Six Flags theme park on Juneteenth.
It’s part of the favoritism, such as free meals and other perks, her team doesn’t get to enjoy.
“I love that that department gets all of that extra stuff, like, genuinely,” Lutz said, “but our department gets absolutely nothing.”
Juneteenth was the last straw for post-harvest employees who were on the fence about unionizing, Lutz said, and Shannon filed the petition to unionize on June 18.
Katie Parker, human resources manager for Vibe, said the company had no comment on the petition or the issues raised by employees.
Since the petition was filed, Lutz said workers have been required to meet individually with two consultants, who told employees the company hired them to educate workers on the union process.
Lutz works in the trim department, where she operates the Mobius trimming machine, she said. During the summer, she said, the room is often 80 degrees with poor air circulation.
“They’ve told us many times that the thing that they are worried about getting above 80 degrees in that room is not our wellbeing as employees,” she said, “but the wellbeing of the product.”
She said she and her colleagues do challenging work that’s vital to the quality ofVibe’s product, but they don’t see the pay raises other departments do.
Bird Herndon, who has worked in Vibe’s post-harvest department for about a year, agreed with Lutz.
“Cannabis cultivation and processing are physically demanding and almost always impact respiratory health,” Herndon said. “Making sure we have consistent access to safety equipment like respirators is a top priority.”
Herndon said a structured collective bargaining process would allow the team to “work collaboratively with management to formalize, streamline, and uphold high-standard safety procedures and equipment protocols for everyone.”
Among the group’s demands is the option of a 401(k) so they can plan for retirement.
Vibe employees have been in touch with organizers at Proper and BeLeaf, Herndon said, to learn from their experiences.
“We can all help each other,” Herndon said. “More minds on the problem leads to a better solution for everyone.”
This story was first published by Missouri Independent.
Photo courtesy of Chris Wallis // Side Pocket Images.
